^ "Who Is Signed To XO? Dissecting The Weeknd's Canadian Collective".
Released: Novem(initial) Ap(re-released).
Label: XO, Republic, Universal Music Japan.
Unofficially, the label has released twelve mixtapes. The label has officially released twelve studio albums, two EPs, and three compilation albums. Black Atlass had previously appeared alongside The Weeknd in his " Secrets" music video and in some ads involving the Puma x XO collections that dropped in 2017. On February 2, 2018, Montreal-born singer Black Atlass released a new song, "My Life", distributed by XO Records. XO signed hip hop duo 88Glam in 2017, following the independent release of their self-titled mixtape. Upon entering classification as a subsidiary, the label has released seven projects by their artists (discluding The Weeknd). Belly was signed as the label's first artist in 2015, and Derek Wise was signed later that year. Upon securing a major recording contract with Republic Records in 2012, XO was also assumed as a subsidiary of Republic, and also acted as the distributors and manufacturers of any music created by XO. The Weeknd also began conducting advertising deals via the label to multiple outlets, namely collaborating with PAX Labs to release a limited edition version of the PAX 2 vaporizer, an electronic cigarette that could be used in shows during The Madness Fall Tour. The three releases, House of Balloons, Thursday, and Echoes of Silence, helped grow the singer's profile, and began promoting the "XO" moniker through various on-stage performances and references within songs. XO was founded by Canadian singer-songwriter The Weeknd, Sal Slaiby and Amir Esmailian, as an unofficial imprint to release three mixtapes in 2011.